A FELTONBUFORD PARTNERS INITIATIVE
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We examine the full ecosystem shaping kids' wellness today: the perspectives of parents, the experiences of children, and the broader cultural forces at play.
Qualitative depth, quantitative rigor, and real cultural expertise, combined into one integrated, uniquely robust approach that tracks how needs shift over time.
A strategic foundation that brands, organizations, and educators can act on, from identifying unmet needs to developing innovative products to shaping messaging that wins.
Quantitative tracker with opportunities for custom add-ons, built to surface shifting attitudes and behaviors at a regular cadence.
Proprietary report available for purchase.
2026 EDITION COMING SOON
Annual comprehensive report combining qual and quant primary research with published trend and forecasting data.
Proprietary report available for purchase.
2026 EDITION COMING SOON
Custom primary research, qual, quant, or hybrid, built around your specific business questions.
A facilitated workshop add-on to the Monitor or 360 Report, translating findings into strategic next steps.
Parents are deeply worried about kids nationally, but strangely optimistic about their own.
That contradiction is a critical finding of the 2026 KIDLYTICS 360 Report, and it changes how brands and organizations should be talking to parents.
The KIDLYTICS 360 Report uses an exploratory sequential design, generating valuable insight at every phase while building toward a comprehensive picture that helps brands, organizations, and educators better understand—and respond to—evolving kids’ wellness needs.
Captures children's experiences through the lens of parents, surfacing the drivers behind kids' health, behaviors, and wellbeing, including tensions between what kids want and what parents prioritize.
Multi-stage methodology uncovers motivations, tensions, and nuanced behaviors that surface-level research misses.
Wellness isn't static, and neither are we. Ongoing tracking keeps a finger on the pulse, so you're ahead of the curve, not catching up.
WHAT THIS MEANS FOR YOU
It’s not enough to know what’s changing. KIDSCOPE shows you exactly where to act, and how to talk about it once you get there.
Spot where new products, content, and experiences can meet families where they actually are.
Create the value proposition and messaging that resonates most with real kids’ wellness needs.
Stay fluent in how kids' culture is shifting in real time, so you show up as in-the-know, not out of touch.
A first look at the 2026 KIDLYTICS 360 report.
The Child Wellness Monitor is a quantitative tracker that surfaces shifting attitudes and behaviors on a regular cadence, with the ability for you to add custom questions. The KIDLYTICS 360 Report is a more comprehensive deliverable that combines qualitative and quantitative primary research with published trend and forecasting data.
KIDSCOPE is built for brands, educators, and organizations developing products, content, or services for children, spanning categories like nutrition, mental health, physical activity, digital engagement, and emerging areas like beauty and skincare.
Yes. KIDSCOPE offers Custom Insights: qualitative, quantitative, or hybrid research built around your organization’s specific questions, plus a Strategic Implementation workshop to help translate findings into next steps. In addition to Custom Insights, both the Monitor and 360 Report can include custom questions targeted to your specific needs.
Kids’ wellness is changing fast. This bold new insights initiative gets beneath what parents say to uncover what they really want, what they’ll actually choose, and where the next opportunities are hiding.
Rather than looking at a single moment or audience in isolation, KIDSCOPE examines the full ecosystem shaping kids’ wellness: parents’ perspectives, broader cultural forces, and how needs and priorities evolve as children grow.
To get this year’s report or learn more about custom insights, reach out to helenbuford@feltonbuford.com.
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