Foundational Understanding to Reveal New Opportunities
Clarifying the Care Pathway for Lung Cancer Visually
Addressing Unmet Needs with Medical Devices
Highly Technical, Complex and Global
Expanding Innovation Globally
Objectives Health Care presents a uniquely challenging situation for marketing research. Highly technical, jargon-filled interviews with hard-to-reach populations are the norm. Add to that a global context, with not only translations but cultural and medical practice differences, and you have the potential for serious challenges. Our client, a leading medical provider, wanted to build a […]
A Clear Path Forward for a Regional Bank
Objectives Develop a clear understanding of the unmet needs and motivators of the bank’s primary and secondary target audiences in the current environment. Identify and refine several “umbrella” positioning options for the bank, in a range of distinct directions. Identify several product themes/bundles/ initiatives that could attract customers and support each of these umbrella positioning […]
Bringing the Target to Life in Nutritional Supplements
Objectives Develop a deep understanding of the beliefs, values and influencers that motivate target consumers in the category. Focus the organization on fulfilling consumer needs. Build the organization’s marketing skills. Challenges Information about target consumers was “sterile” – X% do this, Y% do that – but lacked depth of understanding on the consumer beliefs, values […]
How Endocrinologists Treat Type 2 Diabetics
A Global Study to Better Understand Treatment Practices for Special Groups of Type 2 Diabetic Patients