FeltonBuford Partners has acquired Zeldis Research Associates, bringing quantitative research and analytics in-house and expanding our expertise across healthcare, financial services, and insurance markets.
Zeldis Research Associates is a deep and broad market research specialist with a proven track record across its areas of focus, bringing richness in ideas and quality in results to every engagement for more than three decades. Founded in 1991, Zeldis integrates qualitative and quantitative methods through a single, dedicated research team, planning for the best blend and timing of methodologies and building on findings as they emerge to tell one unified story, rather than piecing together separate qual and quant workstreams.
Helen Buford — Senior Managing Partner, FeltonBuford Partners
This acquisition adds meaningful new depth and efficiency, so we can work faster and even more effectively for our clients.
Choice analysis, segmentation, perceptual mapping, regression, TURF, and pricing research.
Healthcare, financial services, insurance, consumer packaged goods, and education.
One ambidextrous team, from design through analysis, across qual and quant.
Your existing points of contact and relationships stay exactly the same.
Research conducted across five continents, backed by a global partner network.
The highest standards for protecting sensitive and proprietary client data.
Doris Kaiser — Co-Founder, Zeldis Research Associates
FeltonBuford Partners and Zeldis Research Associates will continue to operate as separate, affiliated entities until their formal consolidation in the first quarter of 2027.
No. Both teams remain intact, and your existing relationships and contacts stay the same.
Yes. Quantitative research and analytics capabilities, including choice analysis, segmentation, and pricing analysis, are now available in-house.
No, though it strengthens it. Zeldis holds HITRUST Cybersecurity Framework certification, adding another layer of rigor to how sensitive client data is handled.
No. FeltonBuford’s existing focus areas remain, and this acquisition adds further depth in insurance, retirement planning, and education/publishing through Zeldis’s specialization.
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