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Meaghan Willis

SENIOR RESEARCHER & STRATEGIST

Meaghan is a senior qualitative research strategist with nearly 20 years of experience partnering with category leaders and globally recognized brands to evolve how insight informs business strategy.

Meaghan works in collaboration with the team to deliver bespoke qualitative and mixed method engagements designed to drive confident, high-impact decision-making.

Meaghan brings deep expertise across HPC, patient consumer, B2B, HNW, Gen Z and emerging audiences like Gen Alpha, with extensive category experience in Healthcare, Financial Services/Fintech, CPG/Retain, Luxury, automotive and beyond. Grounded in mixed methodologies, Meaghan is known for a highly collaborative approach, integrating seamlessly with client and agency teams to push beyond traditional research models and deliver insight that is rigorous, relevant and actionable in fast-moving markets.