Clarity is power

We develop insights to understand ever-changing human needs, values, and behaviors, driving strategy and actionable solutions.

Our Work

  • Landscape assessment and opportunity identification
  • Value proposition creation and asessment
  • Market/competitive assessments
  • Brand equity tracking
  • Awareness, usage and attitude assessments
  • Habits and practices studies
  • Consumer archetyping and segmentation
  • Mining Motivations (formerly Values Mining)
  • Cultural framing and attribution
  • Concept development, refinement and assessment
  • New product evaluation/usability testing
  • Innovation opportunity assessment
  • Claims support testing

We use a variety of customized qualitative, quantitative and hybrid techniques designed to address our clients' most pressing issues and needs.

FELTONBUFORD’S EXPERTISE

Healthcare and Pharma

Consumer Packaged Goods

Financial Services

Global Research

Discover our Case Studies

We thrive on helping brands address their biggest challenges.

The Power of Clarity

Foundational Understanding to Reveal New Opportunities

Addressing Unmet Needs with Medical Devices

Expanding Innovation Globally

A Clear Path Forward for a Regional Bank

Bringing the Target to Life in Nutritional Supplements

How Endocrinologists Treat Type 2 Diabetics

Our Clients

What Our Clients Are Saying

“FeltonBuford’s dedication to our businesses has been nothing short of exceptional. Their willingness to go above and beyond has not only amplified what we deliver but has also sparked strategic conversations that have been truly game-changing…we’re genuinely grateful for the positive impact they’ve made!”

GLOBAL INSIGHTS MANAGER,
FORTUNE 100 COMPANY

“We most appreciate FeltonBuford’s ability to be our strategic partner.”

INSIGHTS MANAGER,
FORTUNE 100 COMPANY

“I want to thank you for the insights you brought to the team through the slides and discussion yesterday. I very much appreciate your partnership throughout the project and look forward to working with you in the future.”

MANAGER, IMMUNO-ONCOLOGY MARKET RESEARCH

“We are very happy with FeltonBuford’s work – they are the first call we make for research.”

FOUNDER, GLOBAL MEDICAL DEVICES COMPANY