Endocrinologists’ approaches to uncontrolled Type 2 Diabetic (T2D) patients.
Ability to reach Endocrinologists’ who treat particular groups of Type 2 Diabetics in three different global regions (NA, EMEA, AND APAC).
Discussion guide designed to map a “physician Journey” – mapping the physician’s experience with a new patient through long-term therapy.
Telephone interviews in the US, with a web assist for stimuli.
Leveraged our global network of trusted partners for specialized recruiting, local moderators, and simultaneous translators.
Synthesized the interviews for clear interpretation and translated to solid business recommendations.
Insights for this research dramatically changed the direction of this project.