How Endocrinologists Treat Type 2 Diabetics

A Global Study to Better Understand Treatment Practices for Special Groups of Type 2 Diabetic Patients

Objectives

Endocrinologists’ approaches to uncontrolled Type 2 Diabetic (T2D) patients.

  • Beliefs about reasons for lack of control.
  • How Endocrinologists “segment” T2D patients.
  • Treatment algorithms. 
  • Endocrinologists’ beliefs about patients’ needs/frustrations.
  • Endocrinologists’ reactions to new treatment/approach concepts for special T2D populations.

Challenges

Ability to reach Endocrinologists’ who treat particular groups of Type 2 Diabetics in three different global regions (NA, EMEA, AND APAC).

  • Ability to reach Endocrinologists’ who treat particular groups of Type 2 Diabetics in three different global regions (NA, EMEA, AND APAC). Managing expense in time and money for this challenging recruit.
  • Seeing through their eyes-Endocrinologists’ “correct” answers. Vs. the realities of their day-to-day practices.

How We Did It

Discussion guide designed to map a “physician Journey” – mapping the physician’s experience with a new patient through long-term therapy.

  • Discussion guide designed to map a “physician Journey” – mapping the physician’s experience with a new patient through long-term therapy.

Telephone interviews in the US, with a web assist for stimuli.

  • Overcame geographic constraints, allowing a broad range of US locations. Cost and time efficient.

Leveraged our global network of trusted partners for specialized recruiting, local moderators, and simultaneous translators.

  • Video streaming negated need for international client travel. Felton Willis was on the ground for all international interviews.

Synthesized the interviews for clear interpretation and translated to solid business recommendations.

  • Video streaming negated need for international client travel. Felton Willis was on the ground for all international interviews.

RESULTS

Insights for this research dramatically changed the direction of this project.

  • Disproved several going-in assumptions, redirecting the thinking about the opportunities.
  • Discovered new insights about Endocrinologists’ frameworks for treating T2D patients, how they develop individualized treatment protocols.
  • Concept reactions revealed some surprises.