Develop a clear understanding of the unmet needs and motivators of the bank’s primary and secondary target audiences in the current environment.
An international bank with a regional presence in the U.S. needed to reposition itself in a differentiating and compelling way within the fast-changing financial services landscape.
Staffing:
Data Mining of Available Research:
Foundational Workshopping and Concept Evolution:
We pinpointed a deeply resonant umbrella positioning built on clear insights and supported by strong options for product and digital initiatives.