FeltonBuford x Calla Research Partners - FeltonBuford | Clear Insights & Actionable Strategies

Two Lenses. One Vision. Elevated Insights.

FeltonBuford Partners x Calla Research Partners is a new strategic collaboration between best-in-class qualitative and quantitative research firms. This partnership is designed to deliver comprehensive research solutions grounded in complementary expertise and a shared commitment to excellence. Together, the firms offer integrated qualitative, quantitative, and hybrid methodologies with greater efficiency, clarity, and strategic impact. With aligned values and a client-first approach, the collaboration streamlines knowledge sharing and strengthens narrative development across research phases.

Delivering More Through Partnership

DEEP EXPERTISE

Best-in-class teams with a track record of excellence across virtually all research methodologies

Consistent quality at every stage, whether driving a single decision or supporting a long-term initiative

Established network of local, regional, and global partners enabling insights that scale from community-specific to worldwide

SEAMLESS EXECUTION

Cohesive research strategies that integrate qualitative, quantitative, and hybrid approaches for a unified and compelling narrative

Efficient streamlined processes with minimal vendor handoffs, accelerating ramp-up times and reducing redundancy

SMARTER OUTCOMES

Strategic, actionable insights shaped by teams who understand your business and think beyond the brief

A right-sized approach that combines the scalability of a large firm with the agility of a small one

Meet Calla Research partnerS

Janine Heater

PARTNER, RESEARCH & EXECUTION

Janine is a seasoned market research professional with over 20 years of experience, specializing in healthcare and financial services. She excels in complex survey design and analysis, including methodologies like discrete choice modeling and segmentation. Known for her strategic thinking, Janine thrives on high-impact, challenging projects.

Madison Freese

PARTNER, CLIENT STRATEGY

Madison is a strategic insights researcher who transforms advanced analytics into actionable recommendations that drive client success. She leads custom projects across industries, specializing in methods like Discrete Choice and segmentation. Her work strengthens product strategy and customer engagement. Madison is known for strong client relationships and a collaborative approach.

Partha Dass

MARKETING SCIENCE METHODOLOGIST

Partha brings decades of market research experience, starting in sampling and weighting and expanding into advanced analytics like key driver analysis, segmentation, and choice modeling. He’s known for his strategic mindset, collaborative approach, and ability to make complex statistical work clear and actionable for any audience.