Whether it is conducting a webcam study with key decision makers in 10 countries; sifting through customer data to identify the most relevant target audience; or leading a focus group to uncover insights that will shape a new initiative; April is persistent in finding the best ways to answer client’s questions and inform strategic decisions. April’s broad background in marketing and non-marketing positions in a variety of industries gives her a broad and deep foundation of business knowledge and experience. She has extensive experience with clients in Healthcare, Technology and CPG.