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Kim Smith

Kim Smith

SENIOR RESEARCHER & STRATEGIST

Kim is a seasoned strategist & researcher with deep roots in client-side marketing, marketing communications, and business leadership roles (Procter & Gamble, advertising/Brand Management; Attachmate Corporation, head of global marketing for B2B software).

After leaving the client side, Kim founded Catalyst Marketing and specialized in consulting and strategy for medical and pharma companies, focusing on bringing an Rx halo to OTC products, while also enjoying work for non-profit and small budget clients in other sectors. She joined FeltonBuford a decade ago to focus more on blending research excellence with strategic decisions, product optimization, and creative execution.

Kim’s blend of client-side and agency-side experiences and ambidextrous brain enable her to quickly grasp clients’ business challenges and to nimbly maneuver between business and creative priorities. Kim has significant expertise in advertising and marketing communications for P&G and Attachmate, including an advertising internship at D’Arcy, Masius, Benton & Bowles. When she’s not hanging out with her husband, 2 sons, and her dog, Kim can be found hiking in National Parks, photographing NCAA sports, coaching track & field, and practicing Tai Chi and Reiki.