Financial Services

Endlessly curious, always empathetic, and continually committed to making real human connection, FeltonBuford Partners helps financial services companies get beyond the account number to reveal authentic insights into consumers and their relationship and attitudes toward the often-sensitive subject of personal finance. We can also bring clarity to the impact the current business and economic environment is having on small business customers and their financial needs. When it comes to market research about money … we’re money.

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Our extensive experience in Financial Services market research can help you:

  • Clarify the competitive landscape
  • Uncover unmet consumer needs
  • Develop new initiatives – products, campaigns, new categories or targets
  • Explore/develop branding efficacy and architecture
  • Assess brand communications
  • Track brand awareness and perceptions
  • Evaluate brand communications
  • Develop or assess sales materials
  • Evaluate value propositions
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Deep Experience in
Financial Services

BBVAFidelity National FinancialFirst Financial BankHSBCPNCTransunion

What Our Clients Have to Say

We most appreciate FeltonBuford’s ability to be our strategic partner.

– Global Insights Manager, Fortune 100 Company

We are very happy with FeltonBuford’s work. They are the first call we make for research.

– Founder, Global Medical Devices Company

FeltonBuford is top of the mark.

– Head of Insights, Major Financial Institution

I have done a lot of market research, and I can tell you that this is very high quality market research.

– Insights Manager, Fortune 100 Company


We’re ready to help. Get the clear insights, actionable strategies, and competitive advantage you need to drive real results. Reach out to us today!